Logo Rebrand Case Study | Hanna Electric

Dec 9, 2017


Welcome to Mobile Web Advantage, your go-to partner for comprehensive business and consumer services, specializing in website development. Today, we are proud to present an exciting case study highlighting the successful logo rebrand of Hanna Electric. Join us on this journey as we delve into the strategic decision-making, creative process, and remarkable results that followed.

The Challenge:

At Hanna Electric, a respected player in the electrical services industry, there was a recognized need for a logo rebrand. Their existing logo, though functional, no longer aligned with their evolving brand identity. To stay competitive in a crowded marketplace, Hanna Electric sought the expertise of Mobile Web Advantage to develop a new logo that would better reflect their values, services, and professionalism.

Research and Strategy:

Understanding the significance of branding, we embarked on extensive market research to identify key trends, competitor positioning, and customer preferences. Our strategic approach involved a collaborative process with the Hanna Electric team to gain a deep understanding of their business, goals, and target audience. Through in-depth conversations and thorough analysis, our team outlined a clear roadmap to guide the logo rebranding process.

Creative Process:

Armed with insights and a solid strategy, our talented design team at Mobile Web Advantage set out to reimagine Hanna Electric's brand identity through an innovative logo design. The creative process involved brainstorming sessions, sketching concepts, and refining ideas to ensure the final logo would embody Hanna Electric's values and make a lasting impact on their target audience.

Design Iterations:

We presented multiple design iterations to Hanna Electric, each one meticulously crafted to resonate with their target audience and industry. Through a collaborative feedback loop, we refined the designs based on their valuable input. Our aim was to create a logo that not only visually appealed but also communicated Hanna Electric's professionalism, expertise, and commitment to customer satisfaction.

Final Logo Selection:

After careful consideration and thoughtful evaluation, Hanna Electric confidently selected a final logo from our design iterations. Their decision was driven by the logo's ability to convey trust, reliability, and their distinct brand personality. The chosen logo embodied their core values, representing the transformation Hanna Electric underwent during the rebranding process.

Implementation and Rollout:

With the new logo approved, Mobile Web Advantage seamlessly integrated it into Hanna Electric's marketing collateral, website, social media profiles, and other touchpoints. We ensured a consistent brand experience across all platforms, reinforcing their brand message and enhancing brand recognition among their target audience.

Results and Impact:

The logo rebrand had a significant impact on Hanna Electric's overall brand perception and market position. The refreshed logo not only received positive feedback from their existing customers but also attracted new leads and enhanced credibility among industry peers. The redesigned logo became a symbol of Hanna Electric's commitment to delivering top-quality electrical services.


Through collaboration, strategic thinking, and creative design, Mobile Web Advantage successfully executed a logo rebrand that propelled Hanna Electric's brand to new heights. Our comprehensive approach and attention to detail enabled Hanna Electric to stand out in a competitive market, leaving a lasting impression on their target audience. If your business is seeking a transformation, reach out to Mobile Web Advantage for all your branding and website development needs.

Simon Robbs
Great rebranding transformation.
Oct 12, 2023
The logo rebrand demonstrates Hanna Electric's ability to evolve and adapt in a competitive market.
Oct 8, 2023
Frank Evanshen
The rebranded logo symbolizes a positive and forward-looking transformation for Hanna Electric.
Sep 24, 2023
Nancy Mincemoyer
Impressed by the attention to detail in the logo rebrand case study!
Sep 5, 2023
Scott Simon
The case study provides valuable lessons on the strategic considerations behind a logo rebrand.
Aug 23, 2023
George Attia
The redesigned logo effectively communicates Hanna Electric's modernization and growth.
Aug 4, 2023
Judy Lewis
The case study effectively highlights the strategic communication goals of the logo rebrand.
Jul 18, 2023
Emilia Martinez
Kudos to Hanna Electric for embracing a fresh and compelling new logo design!
Jul 7, 2023
Kelly Albrecht
The case study offers a fascinating journey into the revitalization of Hanna Electric's brand identity.
Jun 21, 2023
Matthew Mazur
The success story of Hanna Electric's logo rebranding is truly inspiring!
Jun 13, 2023
Ibtehal Houqni
It's intriguing to see how a redesigned logo can significantly enhance a company's brand image.
Jun 6, 2023
Jason Cliche
I appreciate the attention to detail in explaining the thought process behind the logo rebrand.
Apr 26, 2023
Li Snoudy
The before-and-after visual comparison really showcases the impact of a successful logo rebrand.
Apr 12, 2023
Sandra Lorback
The rebranded logo presents Hanna Electric as a contemporary and forward-thinking brand.
Mar 22, 2023
Debra Refino
The before-and-after visuals of the logo rebrand truly illustrate the transformative power of design.
Dec 15, 2022
Gordon Bottomley
The strategic approach to the logo rebrand is evident from the thorough case study.
Dec 2, 2022
Joe Parker
The refreshed logo sends a clear message about Hanna Electric's commitment to innovation.
Nov 14, 2022
Matthew Zagula
The rebranded logo serves as a testament to Hanna Electric's progression and vision for the future.
Sep 21, 2022
The case study effectively communicates the rationale behind the logo rebrand decisions.
Sep 12, 2022
Virginia Inbound
A well-structured case study that provides valuable lessons in logo rebranding.
Aug 13, 2022
Robert Lawson
The article provides valuable lessons for businesses considering a logo rebrand.
Jul 14, 2022
Gisela Ramos
The new logo conveys a sense of confidence and modernity, reflecting Hanna Electric's corporate shift.
Jun 19, 2022
Craig Spitzkoff
I found the detailed breakdown of the logo rebrand's creative process fascinating.
Jun 8, 2022
Devin Wheat
The logo rebrand showcases the power of visual identity in portraying a company's evolution.
May 28, 2022
Alan Varela
The article eloquently portrays the impact of a well-executed logo rebrand on a company's perception.
May 21, 2022
Nathalie Savard
Refreshing to see a company embracing change through a well-planned logo rebrand.
May 16, 2022
Alexander Titov
I admire the creative and strategic approach behind the logo rebranding of Hanna Electric.
May 5, 2022
The case study demonstrates the impact a successful logo rebrand can have on a company's image.
Apr 19, 2022
The case study effectively communicates the visual and strategic impact of the logo rebrand.
Feb 6, 2022
Andrew Wolff
The case study effectively highlights the strategic thinking behind Hanna Electric's logo rebrand.
Oct 24, 2021
Lakeisha Washington
The new logo captures the essence of innovation and progress for Hanna Electric.
Oct 14, 2021
Lynn Morgan
I like the way the case study breaks down the various elements of the logo rebrand process.
Sep 27, 2021
David Zweigle
The rebranding process for the logo seems comprehensive and well thought out.
Sep 18, 2021
Alonso Mv
The case study provides an insightful look into the process of modernizing a brand through a logo rebrand.
Sep 11, 2021
Tikie Holewski
The case study offers valuable insights into the psychology of visual identity and brand perception.
Sep 4, 2021
Fred Pollastri
The rebranded logo effectively communicates Hanna Electric's progressive vision and values.
Aug 29, 2021
Brad Killion
The case study effectively highlights the importance of visual identity in branding.
Aug 16, 2021
Justin Richardson
The depth of analysis in the logo rebrand case study is truly commendable.
Aug 12, 2021
Amy Barthels
The rebranded logo exemplifies the company's forward-thinking approach and fresh perspective.
Jun 15, 2021
Deanna Patti
The new logo looks sleek and refined, reflecting the company's push for modernization.
May 16, 2021
Sherry Williamson
The new logo encapsulates Hanna Electric's commitment to embracing change and innovation.
Apr 25, 2021
Pauline Guillonnet
The case study communicates the strategic thinking that drove the logo rebrand with clarity.
Apr 13, 2021
Leandro Crespo
The article provides a compelling narrative on the evolution of Hanna Electric's brand identity.
Mar 18, 2021
Roger Smith
The new logo beautifully encapsulates the ethos of Hanna Electric's brand evolution.
Dec 15, 2020
Jon Freshman
The new logo represents a positive and bold shift in the visual identity of Hanna Electric.
Dec 13, 2020
Arthur Card
Impressive transformation! The new logo undoubtedly reflects modernity and sophistication.
Nov 17, 2020
Tre Cage
The successful logo rebrand serves as a testament to Hanna Electric's commitment to innovation.
Oct 23, 2020
Nyal Mellor
The article offers a compelling look into the visual transformation of Hanna Electric through its logo rebrand.
Sep 26, 2020
Ari Apelian
The redesigned logo undoubtedly imparts a sense of dynamism and forward-thinking.
Sep 9, 2020
Hua Zhu
The article effectively conveys the impact of a well-crafted logo rebrand on brand perception.
Aug 24, 2020
It's inspiring to see Hanna Electric's commitment to evolving its brand through a successful logo rebrand.
Aug 12, 2020
Lee Hipps
The new logo presents a more contemporary and relevant image for Hanna Electric.
Jul 8, 2020
Jen Roadfeldt
An insightful case study that showcases the strategic reasoning behind the logo rebrand.
Jul 4, 2020
Samantha Bradshaw
A well-documented and engaging case study that sheds light on the power of a logo rebrand.
Jun 16, 2020
Cecile Chambaudrie
The article effectively underscores the importance of visual identity in shaping brand narratives.
Jun 8, 2020
Azmi Abdurrahman
The article effectively captures the essence of a successful logo rebranding endeavor.
May 11, 2020
Agnes Lam
I appreciate the detailed analysis of the factors driving the decision to rebrand Hanna Electric's logo.
Apr 1, 2020
Jiang Liqian
The case study offers valuable insights into reinterpreting a company's image through logo rebranding.
Mar 14, 2020
Marcia Miller
The redesigned logo exudes professionalism and aligns well with Hanna Electric's brand image.
Mar 11, 2020
Adam Holcomb
A well-executed logo rebrand can truly revitalize a company's visual representation.
Mar 9, 2020
Ryan Strange
The article emphasizes the significance of staying current and relevant through a logo rebrand.
Feb 26, 2020
Jasmin Cannizzo
The rebranded logo conveys a sense of vitality and adaptability, capturing the company's ethos.
Feb 21, 2020
Exciting to witness the transformation and modernization of Hanna Electric's logo!
Feb 1, 2020
John Sarver
Visually engaging and informative case study on the successful logo rebrand of Hanna Electric.
Nov 14, 2019
Robert Entire
The case study offers a comprehensive understanding of the thought process behind the logo rebrand.
Oct 7, 2019
Jingfei Chen
The rebranded logo reflects a forward-looking stance, aligning with the company's vision.
Sep 12, 2019
Ryan Saunders
The logo rebrand serves as a powerful representation of Hanna Electric's growth and evolution.
Aug 23, 2019
Place Holder
The new logo truly resonates with Hanna Electric's dedication to modernization and growth.
Aug 8, 2019
Jose Sanchez
A successful logo rebrand can fuel a company's repositioning efforts, as seen in this case study.
Jul 13, 2019
Therese Schmidtke
The new logo speaks volumes about Hanna Electric's ambitious vision and transformative journey.
Jul 6, 2019
Martin Wignall
The article provides valuable takeaways for businesses seeking to modernize their visual identity.
Jun 13, 2019
Oleg Altynnikov
The new logo exemplifies Hanna Electric's orientation towards innovation and progress.
May 25, 2019
Navdeep Saini
The new logo embodies Hanna Electric's embrace of change and forward momentum.
Jan 28, 2019
Peter Pastore
The rebranded logo stands as a strong visual representation of Hanna Electric's evolution.
Dec 16, 2018
Edward Beekman
The strategic decisions behind the logo rebrand are well-articulated in the case study.
Nov 28, 2018
James Demakes
The article provides a compelling narrative on the transformative impact of a successful logo rebrand.
Sep 22, 2018
David Rose
The case study effectively illustrates the positive impact of a strategic logo rebrand on a company's image.
Aug 3, 2018
Whitney Armstrong
The rebranding of the logo showcases Hanna Electric's commitment to staying relevant and contemporary.
Jun 1, 2018
Marcelino Braulio
Impressed by the thoughtful approach taken in repositioning Hanna Electric through the logo rebrand.
Apr 19, 2018
Jill Adams
The article offers valuable insights into the process of aligning a brand's visual identity with its values.
Apr 10, 2018
Terry Taylor
The article beautifully captures the essence of the logo rebrand's impact on brand perception.
Mar 27, 2018
Chris Haviland
The case study provides valuable insights into the psychology behind logo rebranding.
Feb 24, 2018
John Hanlon
The logo rebrand clearly reflects the company's commitment to staying current in a dynamic market.
Feb 2, 2018
Liz Layton
A compelling case study that underscores the importance of branding in the digital age.
Jan 28, 2018
Joe Pawela
The new logo exudes a sense of confidence and refinement, representing a significant upgrade.
Jan 15, 2018
Jim Wendt
The new logo breathes new life into Hanna Electric's brand identity, reflecting a positive change.
Jan 4, 2018
Scott Neely
I found the case study to be a compelling and informative exploration of logo rebranding.
Dec 22, 2017
Stacy Chagnon
Great insights into the logo rebrand process! Looking forward to reading more case studies like this.
Dec 20, 2017